Why Artisfy Exists

Every once in a while, when I’m not working on the technical aspects of Artisfy, someone asks me what it’s all about. After a moment, I explain, based on my assessment of the person to whom I’m talking, that Artisfy is one of 3 things:

  1. If the person is a stranger, I give a generic response: “It’s a marketplace where people can hire freelance illustrators for their projects.”
  2. If the person is creative or experienced on the web, I might go for something a little more exciting: “It’s a service that helps bring your ideas to life.”
  3. And, if the person is an artist, I say: “It’s an easy-to-use project management system for handling incoming clients.”

The truth is, it’s all of these things and more. However, after every encounter where I use one of these responses, I feel that I’ve lost the opportunity to describe my real dream—which is, ultimately, what Artisfy is all about.

You see, none of these responses excite me. They don’t make me want to get back to working on Artisfy—digging into the code, building out the interface, putting together another blog post. They leave me full of doubt about my purpose: Is that what I’m really doing all this work for? A marketplace? Another project management system?

starting a project

So, I want to take a little time to talk about the aspects of Artisfy that excite me. These are the reasons I work on it. These are the reasons, back in March of 2015, I decided to start my own business.

Stay tuned—next week, I start the countdown of the top 5 reasons why I started Artisfy!

Continue reading: Reason #1: Showing Every Step of the Illustration Process

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