There are risks with every creative project: it might never see the light of day, it might not be understood, it might never find the right audience.

When you decide to take on a creative project, you owe it to yourself to eliminate as many anxiety-inducing distractions as you can, so you can focus on the work at hand. There are a lot of things about the creative process you can’t control. But sometimes, you can control a few, like where you work, what you work on, and who you work for.

This is part of a series about Why Artisfy Exists:
IntroPost #1Post #2Post #3Post #4Post #5

When it comes to things an artist has to worry about, getting paid shouldn’t be one of them. If, for example, a client loses his or her budget for a project, that’s not something the artist should have to be concerned with. If a client loses interest in a project, that’s not something an artist ever needs to know. In such situations, the artist, who should have been paid up front, would deliver the contracted work and move on to the next project.

payment form

As a client, it’s your responsibility to the artists you hire to take on some of the risk of a new project. You enter payment information upfront and pay as soon as an artist accepts your request because you’re paying for an artist’s time, not the eventual outcome of that time. Sometimes, when you pay someone for something, the results are straightforward. You pay for a sandwich; you get a sandwich. But when you’re asking someone to produce something creative, the results are less certain.

There’s a pretty high chance you won’t get what you want from the first draft, or the second, or even the third. There’s a pretty high chance the artist won’t like these early versions either. This is a good thing. It means you’re confronting the fact that ideas, in large part, are nebulous and indistinct. Pinning them down to one spot can be hard.

The good news is, on Artisfy, you’re working with creative individuals who are very skilled in coaxing an idea onto the page. This is what you’re paying for: the confidence and knowledge that the artist you’re working with is good enough to take what’s in your head, however complicated or strange it is, and transform it into something that looks like it could walk off the screen into reality.

Continue reading: Reason #5: The Experience and the Result