There’s something nice about thinking up an idea for a project and handing it off to someone else to complete. In an ideal world, he or she will move ahead with it, one step at a time, always staying within the bounds of your original vision, never misconstruing your intentions, until, eventually, he or she delivers exactly what you’re looking for.

This is part of a series about Why Artisfy Exists:
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However, as anyone who’s worked collaboratively with other people knows, this isn’t a realistic scenario. Not only do ideas get messy as soon as you put them on paper, they only get messier and more complicated as time goes by and the project develops into something a little different from what you had envisioned. Artisfy exists to help bridge that gap by encouraging artists and their clients to communicate early and often.

For a creative person, receiving early feedback on a project is essential. It helps set the scope of the project and ensures that key details aren’t missed. Imagine you’re an artist working on a fantasy scene for your client’s book cover. The background has a castle in it. You conceive of it as a grand and elegant castle, shimmering in the glow of a new day—so that’s what you draw.

Imagine getting feedback on this illustration after 1 hour compared to 1 week. Actually, your client says after seeing your work, I wanted the castle to be run-down and dingy. The gate should be hanging open and one of the corner towers should be disintegrating. You’ve just saved a ton of painstaking work drawing polished stone and a completely intact castle gate.

project update alerts

As an artist, you’ll most likely be getting feedback along the lines of Keep going, great work! But sometimes you might be tempted to make an ill-advised choice. For example, adding a character to the castle scene could make the final illustration look overcrowded. Receiving feedback early and often could be the difference between the project getting scrapped and making it onto your client’s book cover.

As a client, giving feedback to a project every time you receive an update means you have a job, too. You have to let the artist know if this direction is what you’re going for, offer him or her a chance to add input, and keep him or her motivated. There’s a huge difference between creative work that has guidance from someone who’s passionate about it and a project that’s not pushed to its full potential. When you give meaningful and constructive feedback, you’ll see its effect clearly reflected in the next illustration, and you’ll be that much closer to turning your idea into a reality.

Continue reading: Reason #4: Paying Artists Upfront